The war cry, or gathering word, of a Highland clan in Scotland
hence, any rallying cry.
slogan. catch phrase. catchword. rallying cry. tag live. watchword.
A memorable phrase that says something positive about the business.
A short set of words to help you remember something. 'Do a good turn daily '.
A catch phrase or small group of words that are combined in a special way to identify a product or company.
This is similar to a tie-breaker in that you have to create an original, apt and sometimes witty saying for a product or service There is usually a word limit so read the rules carefully For inspiration look at the company literature, logos, promotional material and try to capture the image they are trying to portray. sentence, phrase or word that is supposed to be a shorthand way of representing a person, group, concept, or product The difficulty with slogans is that they speak in absolutes, certain assumptions are implicit, and they offer no solutions. a favorite saying of a sect or political group.